Goal

Investing in solar energy felt complex and lacked transparency—users needed clear impact and return forecasts.

Research

Interviewed 50+ users and industry experts to uncover trust gaps and information needs.

Solution

Designed a mobile-first site & dashboard with progressive disclosure, clear visuals, and a returns simulator.

• Step-by-step onboarding explaining key investment principles
• Project cards that reveal details progressively
• Real-time returns simulator with instant feedback

Impact

↑30% sign-ups, ↑100% token purchases, Users praised transparency and tracking of environmental impact.

Design System Reference

Built a desig token system for spacing, type, color, and components—ensuring consistency.

Mobile UI View

Created intentional mobile layouts and typography rhythms for small screens rather than stacked desktop views.