Sunbucks: Brand identity & investor experience

Sunbucks needed a more focused brand identity and a clear product story for its clean-energy investment platform, especially the dashboard and portfolio login area investors use to track impact.

I mapped the investor journey, reviewed growth goals, and worked with product and engineers to surface the metrics and screens that make the platform trustworthy at scale.

Led the rebrand, built screen designs for the dashboard/portfolio login, and outlined the product fit so investors can see and track their impact alongside branded storytelling.

• Reimagined the visual identity with scalable typography, color, and iconography systems.
• Designed dashboard and portfolio login screens that surface impact data and ad performance for investors.
• Documented product fit to align engineering and investment storytelling as the platform scaled.
• Delivered a cohesive brand system and component library for every investor-facing surface.

The refreshed identity and investor experience elevated trust, helping Sunbucks scale the platform while maintaining a consistent brand story across dashboards, screens, and investor communications.

Collaborated with product and engineering teams to codify brand tokens, reusable components, and responsive layouts that cover dashboards, portfolios, and campaign assets.

Responsive dashboard layouts and touch-friendly portfolio interfaces keep investors connected whether they are on desktop or traveling.